Visual and verbal identity for a smart media platform that transforms hotel room TVs into real-time branded content channels. The bold logo pairs with a dynamic visual language and sharp, punchy copy to capture the platform’s high-energy tone. The work culminates in a sleek, high-impact sales deck designed for advertisers, showcasing MyCoolReach’s scale, audience value, innovative ad formats, and smart tech capabilities. A future-forward brand, purpose-built for people on the move.