A series of projects for Kohler across Greater China and Southeast Asia over the past 15 years, including campaign concepts, art direction, and production of campaign visuals, e-commerce content, and sales-driven materials. Each piece was tailored to local tastes and shopping habits to ensure strong engagement. The work combined clear product storytelling with clean, effective layouts to support new product launches and reinforce Kohler’s premium brand image.
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Concept, Art Direction, Production, Design & Copywriting
Exquisite Collection Packaging
A selection of advertising campaigns developed for individual Kohler products and seasonal promotions. Each campaign was designed to highlight specific product benefits while aligning with broader brand goals.
Product Advertising Campaigns
A selection of advertising campaigns developed for individual Kohler products and seasonal promotions. Each campaign was designed to highlight specific product benefits while aligning with broader brand goals.
Lazada Promotional Campaigns
The objective of the KOHLER 6.6 Shopping Carnival campaign is to drive immediate purchases on Lazada by showcasing three hero SKUs—a toilet, a faucet, and a hand shower—each offered with unmissable discounts. The campaign visuals should be bold, eye-catching, and benefit-driven, using gift-inspired creative concepts to stop scrolls and communicate value.
Product Content for
E-Commerce & Social Media
A series of videos and still images tailored for the South Asian market to promote various SKUs on e-commerce platforms and social media. Each piece includes educational content with a storyline.
All content was captured over two quarters during a few shoot days in Bangkok, Thailand, including at Kohler’s Experience Center.